Business Unusual: Successes and Challenges of Fair Trade
| Publisher: | Fair Trade Advocacy |
| Format: | Paperback | 187 pages |
| Published: | November 2006 |
| ISBN 10: | 9090209468 |
| ISBN 13: |
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Synopsis
Business Unusual, published by the four international Fair Trade Associations FLO, IFAT, NEWS and EFTA, is a reference book for everybody who wants to look behind the scenes of Fair Trade.
It shows how Fair Trade works in practice, based on the examples of coffee, rice, handicrafts, cotton and textiles. It demonstrates the pioneering work of Fair Trade Organisations in developing a truly responsible business model.
By showing that fair trading is possible, the book wants to encourage all business actors to apply similar principles. It discusses some lessons from Fair Trade for trade policy making, looking behind the reasons for the stalemate in world trade negotiations.
Business Unusual addresses important questions, such as:
- How does Fair Trade concretely benefit poor and marginalized producers?
- What is the difference between Fair Trade and other ethical tradinginitiatives?
- What is the right balance between business operations and the mission to make trade more fair for all?
- How can Fair Trade movement co-operate with multinational companies and still remain critical where necessary?
