Books > Fair Trade

Fair Trade: Market-Driven Ethical Consumption

Synopsis

Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade.

Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as:

• What is the role and value of corporate social responsibility?
• What is the brand meaning of Fair Trade?

Throughout, readers are supported by:

• Revealing case studies and useful data analysis
• Concise histories of different Fair Trade organisations
• Chapter summaries and conclusions

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